NATURE OF BUSINESS : Sweets, Chaats & Savouries
SERVICE : Packaging Design
Amrutha Sweets, a growing establishment creates delicious eats that have a defining quality. They approached us to evolve their visual identity by keeping their brand identity intact, we did so by creating different attractive packaging designs that reflects a touch of style and uniqueness to suit their different customer base/ consumer pattern from weddings, corporate gifting to individual hampers.
The white and gold package design with abstract flowers and leaves and the dark blue with zari look were used to flourish a rich traditional Indian pattern to retain the cultural ethnicity for gifting in the occasions of Indian festivals, while the yellow floral, orange geometric pattern and the light blue were used to compose an elegant and contemporary look to enable the brand to engage with the millennials.
We have received feedback that some of the customers while purchasing the products were particular that they receive them in the boxes designed by us, that surely was a proud moment to have helped Amrutha Sweets attract new customers.